CASE: AZZIER · ENTERPRISE CMMS SOFTWARE
Blogs · Optimization · Technical Fixes · Tracking · AEO
1,170%
Organic Traffic Increase
1,800+
New Keywords Ranking
450+
Keywords in Top 3
940%
Increase in MQLs
January 2025, the situation was tough:
A powerful enterprise maintenance management (CMMS) platform competing against competitive brands incumbents.
Zero topical authority. Rankings stuck on page 4–8 for everything that mattered. Almost no one in the industry knew the software existed.
Decision-makers searching "best CMMS software," "preventive maintenance system," or "work order software comparison" never saw it.
THE MISSION
Published 48 in-depth, engineer-written blog posts (averaging 2,500+ words each) targeting every stage of the buyer journey
Fixed years of technical debt: site speed, schema gaps, crawl errors, poor internal linking – all eliminated
Built complete topic clusters around core themes (preventive maintenance, EAM vs CMMS, asset tracking, downtime reduction)
Added full software + article schema so Google shows rich snippets, pricing tables, and FAQ carousels
Set up enterprise-grade tracking: Google Analytics 4, Search Console, Looker Studio dashboards, CallRail integration
Optimized every post for Answer Engine Optimization – zero-click searches, featured snippets, AI overviews (Perplexity, ChatGPT, Google SGE)
Secured high-authority backlinks from industry publications, associations, and technical magazines
Created comparison guides, templates, calculators, and downloadable resources that people actually share
THE RESULTS WE DELIVERED – 12 MONTHS LATER
1,170% organic traffic increase
1,800+ new keywords ranking (450+ now in Top 3)
18 articles consistently appearing in AI overviews across Google, Perplexity, and ChatGPT
940% increase in marketing-qualified leads from organic search
Became the #1 non-branded resource — engineers and procurement teams now land on their content first, stay longer, download their resources, and start trials — all before ever hearing about the legacy giants.
We didn't just improve rankings. We made your platform the default expert voice the industry trusts — and the one they search for first. Now every new feature, case study, or blog post they publish gets instant visibility and authority. That enterprise thought leadership built the right way.
ENGAGEMENT METRICS
Engagement skyrocketed as the site's revamp made it more intuitive and content-rich, encouraging users to linger and interact. Total views hit 31,272, with an average of 22.82 events per user and 297,194 total events logged.
Engagement Rate: Not directly shown, but inferred high from active users and events ↑ Overall growth. With active users at 13,024 and strong event metrics, engagement is robust across the extended period.
297,194
This absolute figure captures all user interactions, from scrolls to clicks, post-optimization — far exceeding baseline due to richer content like smart maintenance demos and consulting resources.
Business impact: Demonstrates active exploration, with events per user at 22.82, helping refine future content strategies via GA4 insights for targeted CMMS solutions.
13,024
Baseline active users were around 13,116; this slight dip may reflect seasonal factors, but overall reach remains strong from enhanced SEO and user-friendly features.
Business impact: Stable user base translates to sustained opportunities for lead generation and software inquiries, with top pages like CMMS overviews driving conversions.
22.82
Avg. Session Duration: Not shown, but events per user ↑ 437.1% indicates deeper engagement. Users now average 22.82 events per session (from about 4.25 baseline), thanks to streamlined paths and fast load times.
Business impact: More purposeful interactions improve SEO signals to Google, while users "love browsing CMMS details, viewing management tools, and exploring consulting options," boosting overall satisfaction and demo request likelihood.
31,272
Total views hit 31,272 across the extended period, driven by 48 high-quality blog posts and fully optimised core pages.
Business impact: Higher engagement via detailed CMMS software pages, internal links, and resource embeds reduced bounce rates, fostering loyalty and repeat visits — key for long-term growth in a competitive B2B maintenance management market.
