KNIFE DEPOT
Homepage Redesign · Collection Pages · Product Pages · AI Chat · CRO
+73%
Session Growth (MoM)
+44%
Revenue Growth (MoM)
+67%
Purchasers Growth (MoM)
+157%
Ahrefs Organic Growth
In October we redesigned the homepage, upgraded collection pages, and optimized product pages with e-commerce best practices (mega menu, stronger CTAs, filters, image sliders, "Customers also wanted", AI chat assistant, product/CTA sizing and animations).
Improve product discoverability and navigation (mega menu + collection banners/filters).
Increase add-to-cart / buy-now clicks with clearer CTAs and larger buttons.
Boost average order size via cross-sell ("Customer Also Wanted") and deals.
Speed up purchase decisions with an AI chatbot for product selection.
Homepage
Full re-structure for e-commerce patterns: mega menu linking to collections and best-seller product cards.
Prominent Add to Cart / Buy Now buttons across hero and product modules.
Sliders for Best Sellers and New Products; Deals section added.
AI chatbot installed to help visitors find relevant products quickly.
Collection Pages
Added banner images + breadcrumbs for orientation.
Added filters (brand, availability, price, material).
Hover image animations and larger, easier-to-click buttons.
Product Pages
Scrolling-aligned gallery, image slider per product.
Enlarged, prominent Add to Cart / Buy Now buttons and larger price typography.
"Customer Also Wanted" cross-sell section to increase AOV.
3) OCTOBER PERFORMANCE & MEASURABLE OUTCOMES
Traffic (Oct 1–31, 2024)
Total sessions: 34,712. Organic Search drove the majority with ~25,760 sessions (≈74%), Direct was the second biggest channel at ~7,418 sessions (≈21%). Engagement rate and events indicate strong interaction with site elements (high event counts).
Engagement / Events
Total event count shown in analytics: ~317,964 events (site interactions across clicks, sliders, widgets, etc.). Average engagement time per session around ~1m 20s–1m 30s, indicating meaningful on-site activity.
Monetization (Oct 1–31, 2024)
~$41K
Total purchase revenue: ~$40.5K–$41K.
228
Total purchasers, of which 223 were first-time purchasers.
$1.45
Average purchase revenue per active user.
These numbers indicate the redesign coincided with solid revenue and a large share of new purchasers for the month.
Top Acquisition Channels (Impact)
Organic Search dominance shows SEO + the new collection pages / product content performed well for discovery. Direct traffic remains a meaningful secondary source, indicating returning visitors or brand-aware buyers.
KNIFE DEPOT — NOVEMBER 2024 PERFORMANCE SUMMARY
1. Traffic Acquisition — November 1–30, 2024
Channel Breakdown
Organic Search
Sessions: 49,781 (82.74%) · Engaged sessions: 33,954 · Engagement rate: 68.21% · Avg engagement time: 1m 20s · Events per session: 8.87
Revenue: $42,690.28 (72.45%)
Direct
Sessions: 8,837 (14.69%) · Engagement rate: 47.34%
Revenue: $12,658.22 (21.48%)
Sessions: 560 (0.93%) · Engagement rate: 58.21%
Revenue: $2,155.75 (3.66%)
Referral
Sessions: 420 (0.70%)
Revenue: $589.18 (1%)
Organic Social
Sessions: 313 (0.52%)
Revenue: $255.50 (0.43%)
Everything else (Unassigned, Organic Shopping, Video, Paid Search, SMS) remained very low volume with $0 revenue.
2. Engagement Summary
November engagement was strong:
520,143
8.65
1m 16s
3. Monetization Overview — November 2024
$59,000+
Total Revenue · Purchase Revenue: $59K
381
Total purchasers · First-time purchasers: 374
5. MAJOR OBSERVATIONS (BASED ON NOVEMBER DATA)
Significant traffic growth vs October: October sessions: 34,712 · November sessions: 60,162 → +73% increase in sessions month-over-month.
Strong revenue jump: October revenue: ~$41K · November revenue: ~$59K → +44% revenue increase month-over-month.
Purchases increased sharply: October purchasers: 228 · November purchasers: 381 → +67% increase in total purchasers.
Organic Search continues to dominate (82%). This reflects:
Improved site structure · Collection page optimization · Better product discovery · Likely improved indexing from new category templates
ORGANIC TRAFFIC (AHREFS)
October 1st
19,800
Ahrefs organic traffic
+157%
organic visibility growth
November 30th
50,926
Ahrefs organic traffic
