CASE: VERDX PEST CONTROL · LOCAL SEO
Local SEO · Local Keywords Research · Website Revamp
1,240%
Organic + Map Pack Traffic
#1–3
Google Local 3-Pack · 6 Cities
680%
More Phone Calls from Google
200+
New Contracts Signed
June 2025 — Pest Control had zero online footprint.
Google Business Profile was not optimized. Low reviews. Low rankings. Not even showing up on page 10 for "pest control near me."
A beautiful truck and great technicians… but when people searched, they called someone else.
We launched in the middle of peak pest season and needed to dominate local search fast.
We made it happen in 90 days flat.
THE MISSION
Built and fully optimized the Google Business Profile from scratch (photos, services, posts, Q&A – everything)
Researched and targeted 80+ hyper-local keywords ("pest control [city]", "bed bugs removal [neighborhood]", "termite inspection near me")
Completely revamped the website: fast, mobile-first, trust-building design with clear service pages for every city and pest type
Created location-specific landing pages packed with local signals and schema
Added LocalBusiness + Service schema so Google shows you in the map pack with prices and reviews
Built 150+ consistent citations and fixed NAP across the web
Launched a review-generation system that turned happy customers into 5-star Google reviews fast
Ran daily monitoring and instant fixes in Search Console
THE RESULTS WE DELIVERED – AFTER JUST 3 MONTHS
1,240% organic + map pack traffic increase
#1–3 in the Google local 3-pack across 6 service cities
47 five-star reviews generated (from 50 → 417 in 90 days)
680% more phone calls straight from Google
200+ new contracts signed from local search leads
And the proof you see every day: When people in your area search "pest control near me," "bed bug exterminator [city]," or "termite treatment near me" – Pest Control is now at the top of the map and the first name they call.
We didn't just get you ranking. We made Pest control the local household name for pest control – in record time. Now every new service area or truck you add climbs straight to the top. That's local SEO done right.
ENGAGEMENT METRICS
Engagement skyrocketed as the site's revamp made it more intuitive and content-rich, encouraging users to linger and interact. Total views hit 14,575, with an average of 6.05 events per user and 42,982 total events logged.
Engagement Rate: Not directly shown, but inferred high from active users and events ↑ Overall growth. With active users at 7,099 and strong event metrics, engagement is robust across the period.
Business impact: Higher engagement (e.g., via service pages, contact forms, and educational content on pest control) reduced bounce rates, fostering loyalty and repeat visits—key for long-term growth in a competitive local services market like pest control in Georgia.
42,982
This absolute figure captures all user interactions, from scrolls to clicks, post-optimization — far exceeding baseline due to richer content like detailed service descriptions and contact integrations.
Business impact: Demonstrates active exploration, with events per user at 6.05, helping refine future content strategies via GA4 insights for targeted pest solutions.
7,099
Baseline active users were around 3,695; this increase reflects broader reach from enhanced local SEO and user-friendly features.
Business impact: Expanded user base (up 92.1%) translates to more opportunities for service inquiries and bookings, with top pages like residential/commercial pest control driving conversions.
6.05
Avg. Session Duration: Not shown, but event per user ↑ 2.4% indicates efficient engagement. Users now average 6.05 events per session (from about 5.91 baseline), thanks to streamlined paths and fast load times.
Business impact: More purposeful interactions improve SEO signals to Google, while users "love browsing service details, viewing location-specific info, and submitting contact forms," boosting overall satisfaction and lead generation likelihood.
14,575
Total views hit 14,575 across the period, driven by fully optimised location landing pages and service-specific content.
Business impact: Higher engagement via service pages, contact forms, and educational pest control content reduced bounce rates, fostering loyalty and repeat visits — key for long-term growth in a competitive local services market like pest control in Georgia.
